YOYOYO
A new brand world developed with Porto Rocha using Google DeepMind’s Nano Banana Pro.
THE ROBOTS worked across creative direction and AI development — translating the visual direction into workflows that could hold across product, identity, packaging and space.
The challenge
The same visual idea had to hold across products, packaging, graphics, interiors and campaign imagery — while all of it was being developed through a new generative model.
The challenge was to keep those outputs connected in one brand world.
Our role
We worked with Porto Rocha to turn the creative direction into practical AI workflows, testing how Nano Banana Pro could be pushed, controlled and combined with other tools throughout the process.
This included developing generation approaches, refining outputs, solving consistency issues and helping establish a visual language that could carry across the full brand system.
Credits
- Porto Rocha — Creative DirectionFelipe Rocha, Leo Porto
- Porto Rocha — DesignMartín Azambuja, Surya Anand, Paula Kühn, Alessandro De Vecchi
- Porto Rocha — Motion DesignThales Muniz, Connor Bannister
- Porto Rocha — Interactive DesignMarcos Rodrigues, Celia Mahiou
- Porto Rocha — AI ConsultantPaula Kühn
- Porto Rocha — Project ManagementSamantha Cruz
- Porto Rocha — CopywritingNatalee Ranii-Dropcho, Ayo Fagbemi
- Porto Rocha — Account DirectorLuciana Thiesen
- Porto Rocha — Web DeveloperBloquo Studio: Ed Semprebon
- Porto Rocha — 3D PrintingEstudi-Image
- Google DeepMind — ProductBea Alessio, Naina Raisinghani, Nicole Brichtova
- Google DeepMind — MarketingYasmin Gehman
- Google DeepMind — EngineeringEllie Talius
- Google DeepMind — Technical LeadershipOliver Wang, Benigno Uria, Radu Soricut